Art-Toys Review

Average Reviews:

(More customer reviews)I thought that this was going to be a book about the Art-Toy scene and artists, but it's so much better than that. Rather than some catalog of toys and wordy text, the book is filled with wonderfully narrative photos that say more about the designer toy movement than a 1000 essays could. The photographer isn't so much documenting the scene as much as building upon it, yet the history and conceptual explanations are all there. The captions at the end are more like diary entries that not only explain the nuts-and-bolts process of making the photos, but also what it was like to collaborate with the artists behind the toys. McCarty is like Robert Frank with the Beats, although instead of hanging out and sharing inspiration with Kerouac and Ginsberg, he's chilling with Biskup and Baseman, Ryden and Visell. There's nothing else like this, and it speaks to exactly what is happening now in the art world. The preface by Rushkoff also needs mention and praise. As a relative outside to the scene, he was able to articulate the relevance of the designer toy scene better than I've ever read. Just an overall amazing book and collection of work.

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Product Description:
Art-Toysis a massive collection of Brian McCarty's meticulously composed photographs that uniquely chronicle the Art-Toy movement. For six years, McCarty worked alongside a host of international artists, photographing their toy characters in actual locations ranging from the Grand Canyon to Times Square. The resulting photos are sometimes dark, often funny, and always hinting at a deeper story. The moments that McCarty manufactures in front of the camera feel real, as if he's simply documenting the day-to-day lives of toys.

Each of the over 100 photographs stand alone on a page, allowing viewers an unfettered look at the world from McCarty's toy-based perspective. An extensive behind the scenes section is included at the back of the book, providing a narrative glimpse at McCarty's methods and the artists with whom he collaborates. Snapshots taken on set reveal the brilliantly simple techniques behind some of his most magical and iconic images.

Because the toys that McCarty photographs are simultaneously art objects and consumer goods, many of his images were created to serve both creative and commercial goals. As such, they provide a unique perspective on the art and commerce of the Designer Toy / Urban Vinyl movement. A number of books have explored the content of the Art-Toy movement before, but this is the only collection that captures the energy and the attitude of a new era in Pop Art from the perspective of a fellow artist.

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